How to Achieve Success When you Start and Run Your Own Record Label

By: Michael Goldberg



This article brought to you by Ty Cohen, for more free information on this
subject visit http://www.TheUltimateRecordlabel.com



In the competitive world of music you will need to know how to start and run
your own record label in order to be successful. At first it seems like a
daunting task but with these five steps it will not be so difficult. You will
just need to be patient and persevere to be successful.

Here are five steps to help you begin your business:



Step#1: Choose and register your unique business name. Be sure that nobody
else has it and it is relevant to your business. Plus make sure it is easy to
remember so that you can brand your business. This will also help you in
viral marketing, which is a large part of being successful in the world of
music.



Step#2: To achieve success when you start and run your own record label. You
will need to let people know about you. Advertise in the paper and look for
ads of people needing gigs. At first play for friends and relatives, then
contact local clubs. You can also contact wedding planners and get some work
here. At this stage you will need to be quite versatile and have a variety of
different styles of music on hand. These will begin as one night stands but
over time will develop into longer contracts. Remember your prime target is
to get well known and then to decide which niche will fit you best.



Step#3: To start and run your own record label you will now need to take your
music career a step further As you get better known prepare some songs and
music for distributors. You may need a promotions manager to help you find
distributors and negotiate contracts. You can now start to specialize and
brand your own music. This is the time to find your special brand of music
before you start making albums.


Step#4: marketing is important and this should be done online with a website
as well as offline. You can sell your work globally online and still do live
performances locally.


Step#5: finally when you start and run your own record label, you will expand
your territory. As you get better known you may start touring the country
and even abroad. Just one or two albums can skyrocket you to success. However
never rest on your laurels as your competition is never far behind. It will
not take them long to start butchering your work. Keep one step ahead of them
by protecting your copyrights and writing new, unique works. In this way you
will keep a hold on the market.




About the author:
Visit http://www.TheUltimateRecordlabel.com for more information on start and
run your own record label and other free resources by Ty Cohen, nation-wide
music industry seminar speaker and panelist. He is also the author and
creator of over 40 best-selling music business books, reports, courses, audio
products and other music industry "How to" resources, that have helped tens
of thousands of individuals just like you to successfully find their way in
the music business. Also visit http://www.MusicIndustryCoachingClub.com/
freecdarticles for a free music industry success video, audio CD and report
that reveal the secrets used to sell over 150 Gold & Platinum CDs world wide.

(Value - $49.99)




Author Resource:->
http://www.TheUltimateRecordlabel.com, http://www.SellMusicOnlineLikeCrazy.com, http://www.MusicIndustryCoachingClub.com/freecd

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Music Production and Mixing Tips and Tricks

By Ian Waugh Waugh

What makes a pro recording pro? What is the "sound" that the pros get and how can you make your recordings sound more professional?



The simple answer is - there's no simple answer. But with careful listening and a little experience you can create excellent results with modest equipment.





Good mixing starts ear



The first and most important item of equipment is - who knows? Anyone? It's your ears! Sorry to tell you this, but listening to ten hours of Rave at 110dB will do nothing for them and you might as well give your mix to a turtle as try to mix with misused ears.



Listen to commercial recordings of mixes you like, analyse them, listen for the effects and get to know what constitutes the sort of sound you're after.





Mixing secrets



There's no hidden secret to getting a good sound, but if we had to sum up the secret of mixing in two words it would be this - EQ and compression. Okay that’s three words.



These are probably the two most important tools used by professional producers. However, like any tools, if you don't know how to use them you'll be carving Habitat tables instead of Chippendale chairs.



That's where your ears and experience come in. Here we have assembled some production ideas, suggestions, tips and tricks but they can only be guidelines and need to be adapted to suit your material. There are no presets you can switch in to make a bad recording sound good. And if your original material has been poorly recorded not even Abbey Road could salvage your mix. But follow these suggestions and see how much your mixes improve.





Get the level right



You can't push the levels when recording digitally as you can when recording to tape but you still want to get as much signal into the system as possible. This means watching the levels very carefully for clipping, and recording at an even and constant level.



Some recording software lets you monitor and set the input level from within. Some expect you to use the soundcard’s mixer while others have no facility for internally adjusting the input level and expect you to set this at source.





Monitors



Your ears are only as good as the monitors they listen to. DO NOT expect to produce a good, pro mix on tiny computer speakers. It may sound fine on a computer system, but try it on a hi fi, in a disco and through a car stereo.



Oddly enough, you don't necessarily need the most expensive Mic. Many top artists use what some might call "average" Mics because they work well and get the job done. You can spend a wad on a large diaphragm capacitor Mic (yes, they're good for vocals) if you have the lolly but check out dynamic Mics which are much more affordable and can be turned to several tasks.





Mixing MIDI and audio



One of the great things about computer-based recording is that the parts can so easily be changed, edited and processed. It's also so easy to combine MIDI and audio tracks and many musicians use a combination of sample loops, MIDI parts and audio recording.



Audio recordings are generally guitar and acoustic instruments such as the sax and vocals. Incidentally, the best way to record guitars is by sticking a Mic in front of its speakers. You can DI them and process them later and this may be cleaner but for a natural guitar sound a Miced amp is hard to beat.



It's not necessary to record drums live and, in fact, it's difficult to do and retain a modern sound. You can buy off-the-shelf MIDI drum riffs and audio drum loops, or program your own. The quality of the gear which makes drum noises these days is such that anyone with a good riff can sound like a pro.





Mixing MIDI



As MIDI and audio parts appear on the same screen in modern sequencers, it's very easy to arrange them into a song. However, when you come to mix everything down there's another consideration. If you are recording to DAT you can simply route the audio and MIDI outputs through a mixer and into the DAT machine.



However, if you want to create a CD you must first convert the MIDI parts to audio data. The entire song can then be mixed to hard disk and burned to CD. Converting MIDI to audio can have another benefit and that's the ability to process the MIDI tracks using digital effects.





Effects



There are three positions for effects known as Master, Send and Insert. Use the Master for effects you want to apply to the entire mix. These will often be EQ, compression and reverb.



Although giving each channel its own Insert effects is kinda neat, each one uses a corresponding amount of CPU power. So if your computer is struggling and if you're using the same effect on more than one channel, make the effect a Send effect and route those channels to it.



Many pieces of software let you apply an effect Pre or Post fader. With Post fader, the amount of sound sent to the effect is controlled by the fader. With Pre fader, the total volume level of the signal is sent. Post fader is the usual default and the one you'll use the most.





EQ



EQ is the most popular and the most over-used effect. Yes, it can be used to try to "fix a mix" but you can't make a silk purse out of a sow's ear as me Gran used to say and what she didn't know about mixing could be written in the margin of the book of honest politicians.



But before you start messing with EQ - or any other effect for that matter - make sure you have a decent set of speakers. Have we said that already? Oh, must be important, then.



There are plug-in effects such as MaxxBass which can psychoacoustically enhance the bass frequencies to make it sound better on smaller speakers. However, this is by no means the same as getting a good bass sound in the first place by observing good recording principles.



EQ can enhance a mix to add gloss, fairy dust, shimmer, sheen, a sweetener or whatever you want to call it to the final production. It can be done with enhancers and spectralisers, too, although these tend to mess with the harmonics which some producers don't like. However, don't dismiss them out of hand.



General EQ lore says that you should cut rather than boost. If a sound is top-heavy, the temptation is to boost the mid and bass ranges. But then what usually happens is you start boosting the upper range to compensate and you simply end up boosting everything and you're back where you started - only louder!



The reason why cutting is preferred is that boosting also boosts the noise in the signal which is not what you want. Try it. Boost every frequency and listen to the result. If you think it sounds okay, fine. What do we know?



But when you're fiddling, do keep an eye on the output meter. Boosting EQ inevitably means increasing the gain and it's so-o-o-o easy to clip the output causing distortion which does not sound good.



Finally, check EQ changes to single tracks while playing back the entire piece. In other words, listen to the tracks in context with all the other tracks. It may sound fine in isolation but some frequencies may overlap onto other tracks making the piece frequency rich in some places and frequency poor in others.





Reverb



Reverb creates space. It gives the impression that a sound was recorded in a hall or canyon instead of the broom cupboard. Recording lore suggests that you record everything dry, with no reverb, so you can experiment with a choice later on. You can't un-reverb a track once it's been recorded.



The more reverb you apply, the further away sound will seem. To make a vocal up-front, use only enough reverb to take away the dryness. Vocals don't want to be mushy (lyrics can be mushy) so use a bright reverb.



A common novice error is to swamp everything with different types of reverb. Don't - it sounds horrible!





Mixing down



You've done all the recordings, done the edits, applied the effects and now it's time to mix everything into a Big Number One Hit! Before you do, go home and have a good night's sleep. Have two. In fact, sleep for a week.



Yes, we know you're hot and raring to go but your ears are tired. They're falling asleep. Listen carefully and you might hear then snore!



There is a phenomenon known as ear fatigue and consistent exposure to sound, especially the same frequencies, makes our ears less responsive to them. Goes back to the bit about spending your life in a Rave club - you'll never be a master producer. If you try to mix after spending a day arranging, your ears will not be as responsive, so do them and your mix a favour by waiting at least a day.



Now, go forth and mix! And don’t forget - you get better with practice. For more information about mixing, pick up a FREE copy of Creating The Perfect Mix at www.making-music.com



***********

Ian Waugh is one of the UK's leading hi tech music writers and creator of www.making-music.com. He has written for most of the major - and not so major - hi tech music magazines in the UK and many general computing titles both offline and online.

His output numbers over 2,000 articles, features and reviews and he has written several books and albums. He is author of the "Quick Guide to..." series which includes the Quick Guide to Dance Music, Digital Audio Recording, MP3 and Digital Music, and Analogue Synthesis.

Article Source: http://www.free-articles-zone.com/

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